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Generate Business Names
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The 6 Types of Business Names
1. Compound names
Two words combined into one. Examples: Facebook (face + book), YouTube (you + tube), LinkedIn (link + in). Easy to understand and remember because each component word is familiar.
2. Coined/invented words
Made-up words with no dictionary meaning. Examples: Google, Kodak, Xerox. Hard to trademark conflicts, easier to own online, but require more marketing investment to build meaning.
3. Descriptive names
Literally describe what you do. Examples: General Electric, The Home Depot, American Airlines. Easy for customers to understand immediately but harder to trademark and less distinctive.
4. Metaphor names
Use a concept, word, or image from another domain. Examples: Amazon (vast, powerful), Nike (goddess of victory), Apple (approachable, different). Strong emotional resonance when the metaphor fits.
5. Action names
Use a verb as the brand name. Examples: Slack, Zoom, Sprint. Feel dynamic and energetic. Work especially well for software and service businesses.
6. Acronym/initials
Examples: IBM, BMW, UPS. Work for established businesses but are hard to build brand recognition for new companies starting from scratch.
Frequently Asked Questions
How do I check if a business name is already taken?
Check domain availability at Namecheap.com. Search for existing trademarks at USPTO.gov (US) or your country's trademark database. Search your state/country's business registry database. Also check social media handles on Namechk.com. A name can be available as a domain but registered as a business name, so check all sources.
Should my business name describe what I do?
Descriptive names have pros (immediate clarity) and cons (harder to trademark, limits future pivots). Many of today's most valuable brands — Apple, Amazon, Google — have nothing to do with their product. For a local service business, a descriptive name helps. For a brand with global ambitions, a unique coined word or metaphor is usually stronger long-term.
How long should a business name be?
Under 10 characters is ideal. Under 15 is acceptable. Every extra character increases the chance of misspelling and reduces memorability. The most memorable brand names average 7 characters. Two-syllable names (Google, Apple, Nike) are cognitively easiest to remember.